Sunday, February 10, 2008

Assignment 5-1 Guitar Hero



Guitar Heroism


A video game with a plastic guitar as a controller has become a cultural phenomenon in today’s society. The guitar has different colored buttons on the fret bar and by hitting the button at the right time; you unlock real music that has been played by the original musician. Although the individual is not really making music by pushing the buttons indicated on the screen, the illusion is there when you unlock the code (Levy, 2007).

This video game has spread like wildfire, with 14 million units sold; it is now even making debuts in bars as “Guitar Hero Nights”, instead of Karaoke with the atrocious vocals. These bars were looking to pick up business on the slow nights and now with business tripled they are offering “Big Hair” wigs and costume accessories to give the patron even more of a thrill while performing. It has also made it debut on such television series as, South Park and Gossip Girl (Wikipedia, 2008). The popularity has gone as far as injuring Detroit Tigers pitcher Joel Zumaya; he played so long that inflammation of the wrist kept him out of three postseason games. And guitar hero is a staple on many tour buses; lead guitarist Ed Robertson of Bare Naked Ladies has been so engrossed in a solo of “Free Bird” that he barely made on stage for his real concert (Levy, 2007).

There is a positive side to the Guitar Hero craze, Classic Rock has become more interesting to the younger generation, and there has been a dramatic increase in rock music sales. And in the second installment of Guitar Hero, the company squeezed in an unknown band by the name of Bang Camaro and since their debut on the game alone, with no promotions or big label, the band has been able to sell out shows around the country and rack up sales on iTunes, they may very well be the first band to launch a career strictly through a video game (Farber, 2007).
References

Wikipedia, (2008). Guitar Hero. Retrieved February 6, 2008, from Wikipedia Online Encyclopedia Web site: http://en.wikipedia.org/wiki/Guitar_Hero_(series)
Levy, S (2007, January 29). The Low Cost of (Guitar) Heroism. Newsweek, Retrieved February 6, 2008, from http://www.newsweek.com/id/70181Farber, J. (2007, October 5). Bang Camaro is "Guitar Hero". New York Daily News, Retrieved February 6, 2008, from http://www.nydailynews.com/entertainment/music/2007/10/05/2007-10-05_bang_camaro_is_guitar_hero.html

Wednesday, February 6, 2008

Assignment 4-3 Heroes and Celebrities

Heroes and Zeros

A Hero is defined as a mythological or legendary figure often of divine descent endowed with great strength or ability, a man admired for his achievements and noble qualities, one that shows great courage. And a celebrity is defined as a famous or celebrated person, according to Merriam-Webster Dictionary (2007). These definitions are merely that, they don’t really define a person, just an idea of one. Our society needs heroes, so we can keep our faith in the human race; faith that there are still people out there, willing to go that extra mile, not for themselves, but for someone or something else, a greater good. What defines a hero are the acts that follow the heroism, how does that person take the new found attention? Was it a selfless act or was it planned out in advance just for the attention? There are a lot of con-artists out there today wanting that five minutes of fame and will do most anything to get it, so you have to be careful who you label a hero, they might be a zero in disguise.

Celebrity Heroes

Celebrities can be heroes, it isn’t impossible for them to be both, there are a lot of celebrities that support charities and their fame helps bring awareness to those charities that may not have gotten the attention before. Also, there have been many celebrities that gave up their wealth and fame to serve in the Armed Forces, such as James Stewart who was a bomber pilot in World War II, to which he receive the Distinguished Flying Cross among other medals and commendations. He entered two years before Pearl Harbor and was at first rejected by the draft board because of his weight (Washington (AFNS), 1997).

FANtastic

Celebrities tend to be worshipped by people for their fame, fortune and status in Hollywood, whether it is the “bad boy” or the “party girl”. Paris Hilton is a famous for being famous, her antics in the media have landed her on a pedestal in the eyes of her fans. They are idolized not for their contributions to society, but for there selfishness and extreme behaviors. New York’s finest First Responders were recognized briefly for their contributions during 9/11, they were in the limelight for a while, congratulated and embraced by America. Where is the media coverage for these individuals now, they are still contributing. Society tends to get caught up in the “latest and greatest” and then move on without blinking these days.

Reality

It began with MTV’s “Real World” debuting in 1992, placing regular people in artificial surroundings to see what they would do; and most reality television shows are borrowing from the ideas it established. Now with the writers strike in full swing, more “reality” based TV shows are going to be showing up, and they may stick around even after the strike is over, because this is what people want to watch right now (Dehnart, 2008). In the 1980’s we had reality television that seemed to serve a purpose, such as, “America’s Most Wanted”, where if you watched you may be able to catch a criminal and do some good. Today’s reality is based on the shock value, and not much reality.

Makeovers and the Quick Fix

Dr. 90210 is a reality based cosmetic surgery program, that lets you be apart of real breast augmentations and liposuctions of the vainest of vain in Beverly Hills. It focuses on his everyday life with his family, career and hobbies such as Karate. Dr. Rey who is the star surgeon of the show leads you to believe he is worried about the patient and I’m sure he is to an extent, what you don’t see are the big paycheck he gets for the surgery. Dr. Rey comes across as a caring doctor who also does volunteer surgeries in Mexico for children with cleft lips. This show is mainly about breast augmentations and strippers/porn stars that continually get cosmetic procedures done. This show and others like it, give society the impression that perfection is the only acceptable form, that if you have imperfections then you should get something done about it, by going under the knife. Cosmetic surgery is available and helpful to some for self esteem issues they may have, however are some of those issues due to the precedence that has been set by society and these shows?

As a society we are always looking for a shortcut, or the “Quick Fix”, whether it is weight loss, pills for anything that ails, cooking or a quickie-divorce. Weight-loss is always an issue, you see it on television everyday or hour, the newest pill to lose those unwanted pounds without exercise. Or get cosmetic surgery to take care of your love handles or even more extreme than that, get gastric bi-pass surgery to lose weight. Society like the skinny, perfect people and the reality shows endorse that, even with the show “Biggest Loser”, it is all based around getting to that ideal weight and being accepted, not rejected.

References

Merriam Webster Online, (2007). Hero. Retrieved February 5, 2008, from Merriam-Webster Online Dictionary Web site: http://www.m-w.com/dictionary/hero
Washington (AFNS), (1997, August). Jimmy Stewart Remembered. Airman, Retrieved February 2, 2008, from http://www.af.mil/news/airman/0897/people.htm


Monday, February 4, 2008

Weekly Assignment 4-1 SuperBowl Commercials













Commercialized

It is our pop culture to watch the commercials during the Super Bowl. Super Bowl Advertising is “Big Time” these days; it cost approximately 2.7 million dollars for a 30 second spot during Super Bowl LXII with over 90 million viewers (Horovitz, 2008). For new, up and coming companies that want to get the word out about their product, this could be the biggest night of their careers.


I admit that I look forward to the Super Bowls because of the commercials each year. I can’t wait to see what the advertisers have come up with this time, to catch our attention in hopes of getting their name out. Most years you will find that Budweiser has come up with something great to catch the attention of the consumer; this year was no exception. Budweiser aired the most liked commercial for the tenth year in a row, the “dog and pony show”, where the Dalmatian helps a Clydesdale make the pull team in a “Rocky” themed commercial (Horovitz, 2008).


This year the commercials seemed to be a bit weak on the comedic side, which is what I look forward too, however maybe they were just more family oriented and less vulgar. The Bridgestone commercial with the squirrel in the middle of the road that starts screaming when a car approaches and other animals join in, was cute. But none of the commercials really stood out in my mind as great, advertisers just didn’t hit the mark this year.


There have been some great, nicely done commercials that have aired during past Super Bowls; remember Larry Bird and Michael Jordan in the “Nothing but Net”, for McDonalds in 1993, very entertaining all of the crazy shots they make during a game of H-O-R-S-E. The Budweiser Frogs in 1995 where they are lily pads croaking “Bud” “Weis” and “Err.” (Horovitz, 2008) And there is the ‘Mean Joe Green’ commercial from Coke Cola where the kid gives him a coke after the game and ‘Mean Joe Green’ throws him the game jersey. Advertisers may have missed the mark this year, but we will always have these great ones.


References
AOL Sports. (2008). 2008 Super Bowl Commercials, Retrieved February 3, 2008 http://sports.aol.com/nfl/superbowlads?videoId=2065836

Horovitz, B (2008). Budweiser’s dog and pony show takes top Ad Meter Spot. USA Today, Retrieved February 3, 2008, from http://www.usatoday.com/money/advertising/admeter/2008admeter.htm