Commercialized
It is our pop culture to watch the commercials during the Super Bowl. Super Bowl Advertising is “Big Time” these days; it cost approximately 2.7 million dollars for a 30 second spot during Super Bowl LXII with over 90 million viewers (Horovitz, 2008). For new, up and coming companies that want to get the word out about their product, this could be the biggest night of their careers.
I admit that I look forward to the Super Bowls because of the commercials each year. I can’t wait to see what the advertisers have come up with this time, to catch our attention in hopes of getting their name out. Most years you will find that Budweiser has come up with something great to catch the attention of the consumer; this year was no exception. Budweiser aired the most liked commercial for the tenth year in a row, the “dog and pony show”, where the Dalmatian helps a Clydesdale make the pull team in a “Rocky” themed commercial (Horovitz, 2008).
This year the commercials seemed to be a bit weak on the comedic side, which is what I look forward too, however maybe they were just more family oriented and less vulgar. The Bridgestone commercial with the squirrel in the middle of the road that starts screaming when a car approaches and other animals join in, was cute. But none of the commercials really stood out in my mind as great, advertisers just didn’t hit the mark this year.
There have been some great, nicely done commercials that have aired during past Super Bowls; remember Larry Bird and Michael Jordan in the “Nothing but Net”, for McDonalds in 1993, very entertaining all of the crazy shots they make during a game of H-O-R-S-E. The Budweiser Frogs in 1995 where they are lily pads croaking “Bud” “Weis” and “Err.” (Horovitz, 2008) And there is the ‘Mean Joe Green’ commercial from Coke Cola where the kid gives him a coke after the game and ‘Mean Joe Green’ throws him the game jersey. Advertisers may have missed the mark this year, but we will always have these great ones.
References
AOL Sports. (2008). 2008 Super Bowl Commercials, Retrieved February 3, 2008 http://sports.aol.com/nfl/superbowlads?videoId=2065836
Horovitz, B (2008). Budweiser’s dog and pony show takes top Ad Meter Spot. USA Today, Retrieved February 3, 2008, from http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
AOL Sports. (2008). 2008 Super Bowl Commercials, Retrieved February 3, 2008 http://sports.aol.com/nfl/superbowlads?videoId=2065836
Horovitz, B (2008). Budweiser’s dog and pony show takes top Ad Meter Spot. USA Today, Retrieved February 3, 2008, from http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
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